A History of Graphic Design

A Graphic Designer is a professional in the graphic design and graphic arts industry

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Basics: What is graphic design?

Graphic Design is the creation of visual compositions to solve problems and communicate ideas through typography, imagery, color, and form.

A Graphic Designer creates the graphics primarily for published, printed, or electronic media, such as brochures and advertising.

Qualifications:

Designers should be able to solve visual communication problems or challenges.

Graphic Designers should also have a thorough understanding of production and rendering methods. Some of the technologies and methods of production are drawing, offset printing, photography, and time-based and interactive media (Printing, video, computer multimedia).

The 5 types of graphic design are:

1. Graphic Design

A brand is a relationship between a business or organization and its audience. A brand identity is how the organization communicates its personality, tone, and essence, as well as memories, emotions, and experiences.

2. Marketing & advertising graphic design

When most people think of Graphic Design, they think of designs created for marketing and advertising.

Companies depend on successful marketing efforts to tap into their target audience’s decision-making process. Great marketing engages.

People based on the wants, needs, awareness, and satisfaction they have about a product, service, or brand.

Examples of marketing graphic design:

• Logo
• Menus
• Posters
• Magazine
• Brochures
• Email Marketing Templates
• Banner and Retargeting Ads
• Images for Websites and Blogs
• Social Media Ads, Banners, and Much More

Marketing Designers need excellent communication, problem-solving, and time-management skills.

3. Publication of graphic design

Publications are long-form pieces that communicate with an audience through public distribution. They have traditionally been a print medium. Publication design is a classic type of design think books, newspapers, magazines, and catalogs. However, there’s recently been a significant rise in digital publishing.

Publication designers may work as freelancers, as creative agency members, or in-house as part of a publishing company.

4. Packaging graphic design

Most products require some form of packaging to protect and prepare them for storage, distribution, and sale. But packaging design can also communicate directly to consumers, which makes it an extremely valuable marketing tool. Every box, bottle, and bag, every can, container, or canister is a chance to tell the story of a brand.

Packaging Designers create concepts, develop mock-ups and create print-ready files for a product.

Packaging designers may be a jack-of-all-trades or specialize in a specific type of packaging (like labels or beverage cans) or a specific industry (like food or children’s toys).

Examples of art and illustration for Graphic Design:

• T-shirt design
• Graphic patterns for textiles
• Stock images
• Graphic novels
• Video games
• Websites
• Comic books
• Album art
• Book covers
• Picture books
• Technical illustration
• Concept art

Use the right types of graphic design for the job

Graphic design is an ever-growing field, and the demand for specialized and skilled designers is on the rise. When you’re looking for the right person to take on a design job, knowing the different types of graphic design will help you identify the specialist you need.